Ree and Mummy (@reeandmummy) was started by homebaker Celine and her (then) 10-year-old daughter Reeyern in late 2020.

Like many, Celine was exploring ways to help finance the family expenses during the Covid19 Circuit Breaker, when she decided to start selling her Charred Pineapple Cheesecakes and Signature Almond & Pecan Toffee at the encouragement of her family and friends.

As Celine is not social media savvy, she then roped in Reeyern to help her with social media management to raise awareness for her bakes.

Though she’s self-taught, Celine quickly won the hearts of many with her delicious creations.

Her inspiring story caught the attention of 8 Days, which shared her story and gave a raving review on her bakes in Mar 2021.

Ree and Mummy started to gain traction from thereon, and till date, it has been featured in top media such as MediaCorp Channel 8, Channel U, CNA Lifestyle, The Straits Times, TODAY, The New Paper, CNA938, 8 Days, 8world, SWW, Nuyou, and more.

Well-known celebs and influencers such as Ayden Sng, Cynthia Koh, Yahui, Meixin, Aileen Tan are also frequent supporters of Celine’s creations.

Ree and Mummy currently has over 3000 followers on Instagram, and growing.

In October 2022, Celine’s dream of owning a café came true with Ree.Connect at Katong V, offering signature bakes, new gelatos, handcrafted coffee and a welcoming space for all.